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Microsoft Just Doesn’t Understand Branding

Dan Masters
Oh•M•Dee
Published in
Nov 2, 2013

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• MSN → Windows Live → Bing → MSN

• Hotmail → Windows Live Mail → Outlook

• Zune → Xbox Music → Groove/Music

• Lync → Skype for Business

• Windows Phone Marketplace → Windows Phone Apps+Games Store

• Windows Marketplace → Microsoft Store

• Xbox → Xbox 360 → Xbox One → Xbox One S + Xbox One X → Xbox Series S + Xbox Series X

• Microsoft Surface (tabletop computer) → Microsoft Surface (tablet/laptop) / Microsoft Surface Hub (tabletop computer) → Microsoft Surface Laptop

• Microsoft Surface RT → Microsoft Surface 2

• Metro → Modern UI

• Windows Mobile → Windows Phone 7 Series → Windows Phone → Windows 10 → Windows 10 Mobile/Windows 10 Mobile Enterprise

• Windows 1.x → Windows 2.x → Windows 3.x → Windows 95 → Windows 98 → Windows ME → Windows 2000 → Windows XP → Windows Vista → Windows 7 → Windows 8.x → Windows 10

(And that’s not to mention the branding nightmare that their Office and Windows variants are)

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